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« Don't Ignore the Invisible People | Main | Detroit Moxie's Weekend Roundup »

Watch Detroit Lives with Johnny Knoxville

A week or so ago I told you about Johnny Knoxville and his campaign with Palladium Boots called “Detroit Lives.” Well, it’s finally live and I think it’s pretty spot on. Yeah, I’d like to see a bit less of the ruin porn but the message is clear.

Detroit has amazing people and I’m so pleased that they focused on some of my favorites. Toby Barlow, Phil Cooley, and Chris Turner tell Johnny what Detroit is really about.

Bethany Shorb from OmniCorp Detroit says it best:

Detroit doesn’t need any saviors…We need entrepreneurs, artists, DIY-ers, thinkers. Detroit has always been a culture of making.

From the Palladium website:

Once the fourth-largest metropolis in America—some have called it the Death of the American Dream. Today, the young people of the Motor City are making it their own DIY paradise where rules are second to passion and creativity. They are creating the new Detroit on their own terms, against real adversity. We put our boots on and went exploring.



As I said, I could have done with less ruin porn. And there are tons of additional young people and movements they could have spotlighted. Overall, though, I think they did a pretty good job.

What do you think?

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Reader Comments (5)

I'd agree with you on that quote from Bethany--that one popped out at me as well.
Thanks for posting the links :)

September 9, 2010 | Unregistered CommenterDominique

I would ditto that. I do think there could have been less of a scavenger hunt in "historic" buildings, with floors about to cave in and more on progressive elements. I would also say with anything like this, there is so much else that could be's tough to capture everything.

September 9, 2010 | Unregistered CommenterJespy

Wow - some of the footage and all the positivity about Detroit was awesome! Thanks for sharing!

September 9, 2010 | Unregistered CommenterGraves

I just sat down and watched this...totally cool. It was overall pretty positive. Great to see that! Thanks.

September 18, 2010 | Unregistered CommenterSchmee

I've watched these movies for my final oral exams in geography and I'm just flashed. :D
Thank you for these gorgeous views!
I'm sure that - in a few decades - Detroit will rise up again.

Lara (19, from Heidelberg in Germany)

May 31, 2012 | Unregistered CommenterLara

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