The Chrysler 200 Super Bowl commercial with Eminem sent the Detroit community into a frenzy.
This is the Motor City and this is what we do.
Imported from Detroit.
Those words paired with the images of Detroit landmarks and Eminem were sending chills down spines and making neck hairs stand on end.
My Twitter stream was moving at lightning speeds.
Tom Shea (@TomShea) put it best:
You see, here in Detroit we’re used to being bashed on the national and international stage. We get it, we’re the butt of everyone’s jokes and even some of our hometown Detroit boys spread the negative message.
It breaks our heart.
It pisses us off.
And then we get back to work.
Last night the Super Bowl spot by Chrysler changed that. Detroit’s inner beauty was put on the national stage with our own Eminem leading the charge.
Recently when I thought of the Big 3, it meant Ford and GM. There wasn’t a third. For whatever reasons, I had stopped thinking of Chrysler as an American company let alone a Detroit brand.
Welcome back to the Big 3, Chrysler! You did Detroit proud. Thank you for showing the world the beauty and strength of Detroit.
What did you think of the ad? Will it influence your next car purchase? Did it change your perception of Detroit?